Millennials are the largest, most diverse, most educated and most connected generation of our time. At 80 million in the United States alone, they are a critical demographic to attract to your meetings and conventions. While older professionals seek the traditional meeting model, millennials are looking for something more interactive. Instead of a speaker giving a presentation for an hour, they would rather have the majority of that hour be Q&A. This is a generation that wants to be heard and have conversations instead of listening to a presentation straight through. The PCMA Education Foundation found that “old-school” meeting formats are the number one repellant for millennial attendees. It’s time to change the traditional speaker and panel formats to incorporate technology and audience participation.
