Award-winning CMO of Airbnb & Founding CMO of JetBlue
- Founding Chief Marketing Officer (CMO) at JetBlue
- Served as CMO/SVP at Airbnb, Old Navy and Hyatt
- Former VP/Director of Marketing, Virgin Atlantic
- Advisor, Yahoo, Google, Gap, Dunkin Donuts, etc.
- Advertising Age's "Marketer of the Year"
Capturing the imagination of buyers with innovative, company-wide strategies has made Amy Curtis-McIntyre (bio) one of the most celebrated business leaders of the modern era. She believes that to become the first choice of consumers, companies need to fall in love with their customers and build cultures that live their brand.
Areas of Expertise
strategy | branding | loyalty | innovation | marketing | customer experience | growth | leadership | culture | talent | consumers
The First Choice!: How to become the top buying option for customers
The voice behind some of the world’s most successful brands, Amy Curtis-McIntyre shares simple, timeless strategies on what it takes to build and maintain a brand that is so successful that it becomes the first buying choice for consumers. Cutting through the jargon, Amy tells audiences straight-up what it takes to succeed in today’s rapidly changing marketplace. From establishing vital marketing connection points with consumers, to developing a customer-focused corporate culture, to driving innovative ways to build valuable brand experiences, she shares anecdotal insights stemming from her illustrious career that are both thought-provoking and wildly entertaining.
National Restaurant Association
Harvard Business School
United States Tour Operators Association (USTOA)
Photo Marketing Association
CSP (now Winsight) Retail Conference
Berlin School of Creative Leadership
Network of Executive Women
The Friendly Corporation
National Apartment Association
Travel Industry Association
Credit Union Executives Society
Jack in the Box
Westchester County Parks Department
Dunkin Brands Franchisees
Jimmy John's Owners/Franchisees
Wake Forest University’s School of Management
Authority on building “First Choice” brands in the minds of consumers
What do some of today’s most exciting brands have in common? The market successes of Amy Curtis-McIntyre, that’s what.
Capturing the imagination of buyers with innovative, company-wide strategies has made Amy one of the most celebrated business leaders of the modern era. She believes that to become the first choice of consumers, companies need to fall in love with their customers and build cultures that live their brand.
As the founding CMO at JetBlue Airways, she redefined what an airline could be, by applying her simplistic, unconventional approach and experiential marketing know-how to internal and external initiatives. From infusing a “customer first” culture to reevaluating plane colors to advertising in alternative publications to introducing interactive campaigns for customers in-flight and on the ground, Curtis-McIntyre’s efforts were crucial to the airline startup’s popularity and success.
During her tenure, JetBlue was named "Marketer of the Year" by Ad Age Magazine and was voted "Best U.S. Airline" by Condé Nast Traveler readers, a distinction the airline went on to earn for six consecutive years.
Most recently, as CMO for Airbnb, Curtis-McIntyre successfully transformed the way the company reached its 25 million+ guests in 190+ countries, by launching innovative campaigns around major events, like the World Cup, creating “pop-up” rooms designed by celebrities, and commissioning short films to use as TV commercials.
She served as an independent brand strategist to a wide variety of clients, including: Yahoo; Google; The Gap; Dunkin Brands; BRGuest Restaurants and several business schools, such as Yale, Kellogg, Harvard, Cornell and Wake-Forest.
An established thought-leader with a charming, sharp wit, Curtis-McIntyre captivates audiences by revealing her unique, proven strategies for effectively building and managing a successful brand, attracting new customers, and maintaining loyal clients that are essential for future growth.