Apple

John Sculley interview with Vivek Wadhwa

John Sculley, who turned around Pepsi and Apple, has a new cause

The 80-year-old executive is now trying to solve the problems of America’s health-care system — and inspiring students to help change the world

by Vivek Wadhwa

As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ran Apple — and had a famous run-in with Steve Jobs. Continue reading

Speaker Robert Safian - Artificial Intelligence

5 Lessons of the AI Imperative, from Netflix to Spotify

by Robert Safian for Fast Company

Last month, Netflix quietly deleted all the remaining user reviews on its service. And just like that, CEO Reed Hastings completed the latest shift in his company’s ever evolving strategy: away from the wisdom of crowds in its content recommendations, in favor of the wisdom of the machine. The algorithm is now firmly in charge at Netflix—as it increasingly is across the economy.

The past year has seen a crescendo of fascination with—and fear of—artificial intelligence. This theme is a central feature of the tech backlash buffeting formerly bulletproof companies like Facebook and Google, fueling U.S. congressional hearings and editorial-page outrage. Yet it’s also the most potent new engine for business efficiency, an essential driver of competitive advantage from Amazon to Accenture. Continue reading

Innovation vs Invention by keynote speaker Deborah Perry Piscione

Invention vs. Innovation: What Drives True Disruption?

by Deborah Perry Piscione

Innovation has always been defined quite differently from invention. It used to be that innovation was “the introduction of something new; a new idea, method or device; a novelty.” In a more modern and revised definition, innovation is “the creation of better or more effective products, processes, services, technologies or ideas that are readily available to markets, governments, and society.” The definition of innovation has now changed to reflect its differentiation from improvement, in that innovation refers to the notion of doing something differently rather than doing the same thing better. Continue reading

Robert Safian with Apple's Tim Cook

Thirteen Lessons of Innovation by Robert Safian

by ROBERT SAFIAN from Fast Company 

I got my first glimpse of Apple’s newest product as the sun was coming up. It was just after 7 a.m. on a Wednesday in January, two days after Apple executives, including CEO Tim Cook, began moving into Apple Park, the company’s new spaceship-like headquarters in Cupertino. As I was escorted around the gleaming structure, it occurred to me that it embodied everything Apple’s products represent: a glimpse of the future, and yet also something familiar—not science fiction, but a tangible vision made real.

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