Attention Economy

Speaker Jamie Mustard on Blocks

Toy Blocks Are The Key To Standing Out

by Jamie Mustard (from The Iconist: The Art and Science of Standing Out)

Whether we had a good childhood or a bad childhood, most of us would agree that there was a kind of simplicity to our existence back then. As we get older, life seems to get more and more complicated. Taxes, jobs, girlfriends, boyfriends, wives, husbands, bosses, car payments, mortgages, deadlines, house repairs, car repairs, insurance, credit cards, checking accounts, work computers, home computers, social networks…..

In childhood, we don’t have to deal with so much, well, stuff. As children, we were easily transfixed by any unduly large object that crossed our paths. Through personal and professional experience, time and time again, I have observed that adults tend to respond the same way, even as our society throws more complicated things at us. Interestingly, we still—often subconsciously—gravitate toward simpler objects and situations. This is true for large objects, and it is true for any big, massive thing. Whether it is a massive thing like the Grand Canyon or a hulking piece of heavy construction equipment, people tend to be transfixed by anything that is exceedingly large in relation to the environment around it. Continue reading

How Millennials See Meetings Differently

Millennials are the largest, most diverse, most educated and most connected generation of our time.  At 80 million in the United States alone, they are a critical demographic to attract to your meetings and conventions.  While older professionals seek the traditional meeting model, millennials are looking for something more interactive.  Instead of a speaker giving a presentation for an hour, they would rather have the majority of that hour be Q&A.  This is a generation that wants to be heard and have conversations instead of listening to a presentation straight through.  The PCMA Education Foundation found that “old-school” meeting formats are the number one repellant for millennial attendees. It’s time to change the traditional speaker and panel formats to incorporate technology and audience participation.

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Motivating business speaker Robert Safian

How To Stand Out In The Attention Economy

This is the modern media scape:  An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search.  The pace is relentless, and exhausting.  Yet.  We.  Just.  Cant.  Stop.  In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities.  Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore.  Just ask anyone at CNN.

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