by Jamie Mustard (from The Iconist: The Art and Science of Standing Out)
Whether we had a good childhood or a bad childhood, most of us would agree that there was a kind of simplicity to our existence back then. As we get older, life seems to get more and more complicated. Taxes, jobs, girlfriends, boyfriends, wives, husbands, bosses, car payments, mortgages, deadlines, house repairs, car repairs, insurance, credit cards, checking accounts, work computers, home computers, social networks…..
In childhood, we don’t have to deal with so much, well, stuff. As children, we were easily transfixed by any unduly large object that crossed our paths. Through personal and professional experience, time and time again, I have observed that adults tend to respond the same way, even as our society throws more complicated things at us. Interestingly, we still—often subconsciously—gravitate toward simpler objects and situations. This is true for large objects, and it is true for any big, massive thing. Whether it is a massive thing like the Grand Canyon or a hulking piece of heavy construction equipment, people tend to be transfixed by anything that is exceedingly large in relation to the environment around it. Continue reading