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Deborah Perry Piscione - Creating Value First

Creating Value before Making Money

by Deborah Perry Piscione

In 2010, Stanford University graduate Kevin Systrom was working on a multifeatured HTML5 (the markup language that structures content for the web) check-in project on mobile photography, originally called Burbn. He began to build the prototype without any branding elements or design at all, just concentrating on its functionality and usability. After meeting a VC from Baseline Ventures and another from Andreesen Horowitz at a party, Systrom pitched his idea and within two weeks, he had raised a total $500,000 from both. Continue reading