Jamie Mustard

Red Rubber Ball - Jamie Mustard's new book

Becoming Iconic: “The Red Rubber Ball Guy”

by Jamie Mustard, excerpted from his new book THE ICONIST: The Art and Science of Standing Out.

Here is a beautiful example of someone rose from humble circumstances to become known for Block concepts that have become more recognizable than their names.

Kevin Carroll was abandoned by his parents at six years old as a result of poverty and addiction. Today in his fifties, having lived a remarkable life, a singular concept has come to define Kevin’s astonishing career: a red rubber ball, the kind of red rubber ball we all played with on elementary school playgrounds. Continue reading

Speaker Jamie Mustard on Blocks

Toy Blocks Are The Key To Standing Out

by Jamie Mustard (from The Iconist: The Art and Science of Standing Out)

Whether we had a good childhood or a bad childhood, most of us would agree that there was a kind of simplicity to our existence back then. As we get older, life seems to get more and more complicated. Taxes, jobs, girlfriends, boyfriends, wives, husbands, bosses, car payments, mortgages, deadlines, house repairs, car repairs, insurance, credit cards, checking accounts, work computers, home computers, social networks…..

In childhood, we don’t have to deal with so much, well, stuff. As children, we were easily transfixed by any unduly large object that crossed our paths. Through personal and professional experience, time and time again, I have observed that adults tend to respond the same way, even as our society throws more complicated things at us. Interestingly, we still—often subconsciously—gravitate toward simpler objects and situations. This is true for large objects, and it is true for any big, massive thing. Whether it is a massive thing like the Grand Canyon or a hulking piece of heavy construction equipment, people tend to be transfixed by anything that is exceedingly large in relation to the environment around it. Continue reading

Speaker Jamie Mustard on Attention

Why Standing Out is So Important

If we do not grab the attention of others immediately, we could lose them forever.

 By Jamie Mustard

There is no doubt that technology has made our lives easier, but it has also made our lives harder in invisible ways. Technology-induced change has created an explosion of content and choice—a deluge of products, services, and voices in constant competition for our attention. In our always-on, internet-connected world, wave after wave of information bombards our senses and dilutes our individual voices. Whether we are conscious of it or not, we’re drowning in a sea of white noise. Continue reading