Marketing

Speaker Jamie Mustard on Blocks

Toy Blocks Are The Key To Standing Out

by Jamie Mustard (from The Iconist: The Art and Science of Standing Out)

Whether we had a good childhood or a bad childhood, most of us would agree that there was a kind of simplicity to our existence back then. As we get older, life seems to get more and more complicated. Taxes, jobs, girlfriends, boyfriends, wives, husbands, bosses, car payments, mortgages, deadlines, house repairs, car repairs, insurance, credit cards, checking accounts, work computers, home computers, social networks…..

In childhood, we don’t have to deal with so much, well, stuff. As children, we were easily transfixed by any unduly large object that crossed our paths. Through personal and professional experience, time and time again, I have observed that adults tend to respond the same way, even as our society throws more complicated things at us. Interestingly, we still—often subconsciously—gravitate toward simpler objects and situations. This is true for large objects, and it is true for any big, massive thing. Whether it is a massive thing like the Grand Canyon or a hulking piece of heavy construction equipment, people tend to be transfixed by anything that is exceedingly large in relation to the environment around it. Continue reading

Speaker Jamie Mustard on Attention

Why Standing Out is So Important

If we do not grab the attention of others immediately, we could lose them forever.

 By Jamie Mustard

There is no doubt that technology has made our lives easier, but it has also made our lives harder in invisible ways. Technology-induced change has created an explosion of content and choice—a deluge of products, services, and voices in constant competition for our attention. In our always-on, internet-connected world, wave after wave of information bombards our senses and dilutes our individual voices. Whether we are conscious of it or not, we’re drowning in a sea of white noise. Continue reading

How to increase speaker bureau business

5 Reasons Speaker Bureaus (and agents) Lose Business

by Mike Humphrey, CEO of Nextup Speaker Management

I have been around the speaking world since the mid-80s and have seen a radical transformation in the industry; Catalogs gave way to websites…VHS cassettes gave way to YouTube videos…faxes and mail gave way to email and Dropbox.  The digital era continues to change the rules, yet many bureaus and agents are missing how important some of these rules have become. These “blindspots” are costing them lost sales and marketshare. And all of these can be fixed.

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Motivating business speaker Robert Safian

How To Stand Out In The Attention Economy

This is the modern media scape:  An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search.  The pace is relentless, and exhausting.  Yet.  We.  Just.  Cant.  Stop.  In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities.  Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore.  Just ask anyone at CNN.

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