Marketing

How to increase speaker bureau business

5 Reasons Speaker Bureaus (and agents) Lose Business

by Mike Humphrey, CEO of Nextup Speaker Management

I have been around the speaking world since the mid-80s and have seen a radical transformation in the industry; Catalogs gave way to websites…VHS cassettes gave way to YouTube videos…faxes and mail gave way to email and Dropbox.  The digital era continues to change the rules, yet many bureaus and agents are missing how important some of these rules have become. These “blindspots” are costing them lost sales and marketshare. And all of these can be fixed.

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Motivating business speaker Robert Safian

How To Stand Out In The Attention Economy

This is the modern media scape:  An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search.  The pace is relentless, and exhausting.  Yet.  We.  Just.  Cant.  Stop.  In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities.  Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore.  Just ask anyone at CNN.

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