By Mike Humphrey (originally published on LinkedIn)
There is a familiar frustration with organizations regarding speakers. You pay them good money to deliver a speech that really means something to your audience, and in turn, your organization. You conduct pre-event phone calls and send packets of info with the speaker. Yet they walk on stage with relatively the same speech they always deliver. It is a good speech, but might have been so much better…it could have spoken directly to the audience and made the impact that you had hoped for.
Why do so many speakers struggle with customizing their speeches? Continue reading