He is the world’s leading authority on perception in the physical world. Steeped in the worlds of technology, product engagement, and the creative arts, Jamie consults with leading companies, CEOs, creative artists, etc., getting their messages, products, brands and ideas to STAND OUT to their desired audiences.
This is the science and art of getting heard and being memorable in iconic fashion. A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws and neuro-scientific research on human perception called BLOCKS™, which explain why anything STANDS OUT and endures in the mind (or fails to). In his bestselling and O.W.L Award-winning book, The ICONIST: The Art and Science of Standing Out, he uses case studies in business and pop culture, in addition to his extensive scientific research, to explore how BLOCKS™ solve one of our most crucial problems: Being made invisible.
He helps build focused and immediately effective business practices to help you get heard. Stop wasting so much money, time and valuable resources fighting for meaningful attention in an over-saturated world.
Forbes Ignite named Jamie the "Iconist in Residence" and staff writer, directing the creative design for Forbes newest magazine. he is also a columnist for magazine The Human Take.
He has spoken, educated and inspired others with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific Northwest College of Art and TEDx . Jamie’s ICONIST work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, non-profits and the globe. In his vibrant multimedia speech presentations, he gives audiences the power of capturing attention to those who are feeling stifled by an over-messaged culture. When we can get attention at will, we can motivate and inspire others, adapt faster, get buy-in, improve organizational culture, generate demand, increase productivity and ultimately be more fulfilled as organizations and individuals.
THE DRAG
ICON YOURSELF, CUT DRAG
DRAG is the deep, often hidden, chasm between understanding yourself–your true value–as a brand, an art, a product, message, innovation or endeavor–and what your audience truly cares about.
In order for us to communicate who we are and engage anyone effectively, we need to know our own immediately understood Block or Icon’ed self… or we experience drag.
If you don’t understand what about your offering your target market most cares about-–and haven’t created a ROAD SIGN to communicate it–-you are not only experiencing financial loss, loss of market share and inefficiency, but you are experiencing the frustration, that deep nag, that you could be doing more.
No matter how successful you are, if you know in your gut “If the world only knew” you would be even more sought after, then DRAG is weighing down and holding back not just you but your entire company and its prosperity.
The First Choice!:
How to Stand Out and Become the Customer's Top Choice
The author of the award-winning bestseller The Iconist: The Art and Science of Standing Out shares simple, timeless strategies on what it takes to become the number one buying choice for customers. In a bold and vibrant message, Jamie Mustard tells audiences how to cut through the growing digital noise and social complexities to achieve something simple: to capture the undivided attention of customers, become memorable and trusted, to the point of always being the first person they call or the first thing they pick up off of the shelf.
His lessons, backed by 15 years of research, are relevant for any person, any industry, and any situation where you need to breakthrough to a customer and capture their business. The message is also key to leader, innovator, artist, or thought-leader who needs to be heard and resonate to be effective. This is a life-changing presentation for almost any audience.
