Author, The ICONIST: The Art and Science of Standing Out
- Author of The ICONIST: The Art and Science of Standing Out
- O.W.L (Outstanding Work in Literature) Award-Winner
- Economics Degree from the London School of Economics
- Graduate of Georgetown University’s Engalitcheff Institute
- Former Vice-President of Strategy for Power PR
We recognize the obvious: Each of us is bombarded with information, coming at us from all directions, in all forms. And if you can’t get heard, then nobody cares and the message dies. This has huge implications for companies and organizations. Jamie Mustard (bio) is an expert on getting thru, and making it stick. He is the world’s leading authority on perception in the physical world. Steeped in the worlds of technology, product engagement, and the creative arts, Jamie consults with leading companies, CEOs, creative artists, etc., getting their messages, products, brands and ideas to STAND OUT to their desired audiences.
Areas of Expertise
Leadership | Communication | Marketing | Sales | Work Culture | Customers | Branding | Inspiration
How to STAND OUT When It Matters Most
We recognize the obvious: Each of us is bombarded with information, coming at us from all directions, in all forms. We suffer from both an addiction to and fatigue from our daily “information tsunamis”, as our biological instinct is to instantly reject the overload.
And here is the problem: If you can’t get heard, then nobody cares and the message dies. This has huge implications for companies and organizations. Jamie Mustard is an expert on getting thru, and making it stick.
He is the world’s leading authority on perception in the physical world. Steeped in the worlds of technology, product engagement, and the creative arts, Jamie consults with leading companies, CEOs, creative artists, etc., getting their messages, products, brands and ideas to STAND OUT to their desired audiences.
This is the science and art of getting heard and being memorable in iconic fashion. A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws and neuro-scientific research on human perception called BLOCKS™, which explain why anything STANDS OUT and endures in the mind (or fails to). In his 2019 O.W.L (Outstanding Work in Literature) Award-winning book, The ICONIST: The Art and Science of Standing Out, he uses case studies in business and pop culture, in addition to his extensive scientific research, to explore how BLOCKS™ solve one of our most crucial problems: Being made invisible.
He helps build focused and immediately effective business practices to help you get heard. Stop wasting so much money, time and valuable resources fighting for meaningful attention in an over-saturated world.
He has spoken, educated and inspired others with his work ubiquitously including, Cisco, Intel, Symantec, Adidas, Pacific Northwest College of Art and TEDx . Jamie’s ICONIST work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, non-profits and the globe. In his vibrant multimedia speech presentations, he gives audiences the power of capturing attention to those who are feeling stifled by an over-messaged culture. When we can get attention at will, we can motivate and inspire others, adapt faster, get buy-in, improve organizational culture, generate demand, increase productivity and ultimately be more fulfilled as organizations and individuals.
The First Choice!:
How to Stand Out and Become the Customer's Top Choice
The author of the award-winning bestseller The Iconist: The Art and Science of Standing Out shares simple, timeless strategies on what it takes to become the number one buying choice for customers. In a bold and vibrant message, Jamie Mustard tells audiences how to cut through the growing digital noise and social complexities to achieve something simple: to capture the undivided attention of customers, become memorable and trusted, to the point of always being the first person they call or the first thing they pick up off of the shelf.
His lessons, backed by 15 years of research, are relevant for any person, any industry, and any situation where you need to breakthrough to a customer and capture their business. The message is also key to leader, innovator, artist, or thought-leader who needs to be heard and resonate to be effective. This is a life-changing presentation for almost any audience.
How Andy Warhol and Martin Luther King Are Revolutionizing
Today’s Business World
As technology has made the human experience easier, it has also created an explosion of content and choice, products and services, all 'diluting' us as individuals. We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.
Jamie Mustard shares his years of research, showcased in the award-winning bestseller The Iconist: The Art and Science of Standing Out, to show how iconic messages, ideas, businesses, art, music, design, ads or any communication, even advertising STAND OUT and take hold in the mind. Whether you are an executive, painter, advertiser, graphic designer, musician, salesperson, or just someone passionate about an idea, Jaime will show you how to make your ideas take precedence over the competing environment and get the attention necessary to succeed.
Jamie Mustard is a dynamic storyteller and fascinating thought-leader who uses the perfect mix of research and case studies, and provides the tools and inspiration to Stand Out when it matters most.
O.W.L (Outstanding Work in Literature) Award-Winner
- Why do we immediately recognize art by Van Gogh and Warhol?
- What does Beethoven share with Rage Against the Machine and Madonna?
- What makes us remember the words of Churchill and King (as well as Nationwide Insurance and Nike)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertises, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.
"Human attention span is today and forever’s scarcity. Jamie Mustard saw the trend early. He studied and lived it deeply. He cracked the code. THE ICONIST is a must-read for all entrepreneurs, venture capitalists, CEOs and shapers of opinion.”
"We all have a yearning to matter to the world. Jamie Mustard has provided a roadmap for each of us to be heard, feel valid, and even leave a legacy in the noise of our new digital lives. THE ICONIST is awash in fresh ideas for being noticed and being remembered, making this sparkling and practical book."
"In a marketplace that's more crowded, noisy, and confusing than ever, it's harder than ever to stand out and be noticed—whether you're designing a product, selling a service, or marketing yourself. Jamie Mustard offers a remarkable set of provocative ideas and a collection of engaging case studies to meet the defining business challenge of our time. 'The ICONIST' is itself a standout, as useful as it is original."
Business Expo West
World Congress of Science Producers
Pacific Northwest College of Art
Center for Continued Learning & Education