Speaking at a big data conference, Rebecca Costa advised business leaders to get used to the idea of “predapting” (preparing to adapt ) to changing technologies and economic conditions. Information is flooding over us in unprecedented volumes, speed and diversity. We have to adapt to change before the change takes place. “We can’t wait to adapt, because if you can’t get our ahead of it … the train will have left the station.”
Costa also talked about predictive analytics as one of the most powerful tools that organizations can invest in. We are in an era when we can accurately predict outcomes, which will radically change how we lead.
She applies lessons learned from data to the disruption many industries face: from healthcare, finance, manufacturing, food processing, energy and social services to education, governance, transportation, technology and retail. Her book, The Watchman’s Rattle: A Radical New Theory of Collapse, was published in 26 countries and has remained in the top 1 percent of Amazon book sales for five straight years.
Her central message on Monday was that we’re so overwhelmed by data that we need to learn how to take it all on board. Bamboozled by the complexity of the modern world, many people ignore facts and base decisions on their beliefs, which leads to bad policy or business decisions.