As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ran Apple — and had a famous run-in with Steve Jobs. Continue reading
Innovation has always been defined quite differently from invention. It used to be that innovation was “the introduction of something new; a new idea, method or device; a novelty.” In a more modern and revised definition, innovation is “the creation of better or more effective products, processes, services, technologies or ideas that are readily available to markets, governments, and society.” The definition of innovation has now changed to reflect its differentiation from improvement, in that innovation refers to the notion of doing something differently rather than doing the same thing better. Continue reading
First he was a well-known optimist in Silicon Valley, now Vivek Wadhwa warns against the downsides of technology.“Social media is used as a weapon against ourselves and we are unhappy about it.”
Vivek Wadhwa has made a huge turn in recent years. The legendary entrepreneur, writer and keynote speaker originally made his name as one of the most prominent ‘cheerleaders’ of Silicon Valley. He was closely involved with Singularity University, an almost evangelistic club that has been hammering on the huge promises of the technological revolution in recent years. He taught at Stanford University, the Silicon Valley nursery school, and wrote optimistic books and columns about the future.
I got my first glimpse of Apple’s newest product as the sun was coming up. It was just after 7 a.m. on a Wednesday in January, two days after Apple executives, including CEO Tim Cook, began moving into Apple Park, the company’s new spaceship-like headquarters in Cupertino. As I was escorted around the gleaming structure, it occurred to me that it embodied everything Apple’s products represent: a glimpse of the future, and yet also something familiar—not science fiction, but a tangible vision made real.