Posts tagged with "Changing mindsets"

Robert Safian on the Age of Flux

The Age of Flux

CHANGE IS COMING FASTER THAN EVER, AND BUSINESS WILL NEVER BE THE SAME. HERE’S WHAT IT TAKES TO SUCCEED NOW

by Robert Safian

When I sat down earlier this year with Tim Cook, CEO of Apple, at the company’s new spaceship-like headquarters in Cupertino, California, he stressed the importance of thinking long-term about the business.  Despite “the 90-day clock” of the investment community, he explained, Apple’s products are based on silicone, on chips, and so the company has to plan “three, four-plus years in advance”. Continue reading