by Robert Safian for Fast Company
Last month, Netflix quietly deleted all the remaining user reviews on its service. And just like that, CEO Reed Hastings completed the latest shift in his company’s ever evolving strategy: away from the wisdom of crowds in its content recommendations, in favor of the wisdom of the machine. The algorithm is now firmly in charge at Netflix—as it increasingly is across the economy.
The past year has seen a crescendo of fascination with—and fear of—artificial intelligence. This theme is a central feature of the tech backlash buffeting formerly bulletproof companies like Facebook and Google, fueling U.S. congressional hearings and editorial-page outrage. Yet it’s also the most potent new engine for business efficiency, an essential driver of competitive advantage from Amazon to Accenture. Continue reading