Nancy Giordano keynote speaker

There’s No Rulebook When It Comes To The Future

By Gina Narcisi

Technology is changing, culture is shifting, and the amount of information is growing. Solution providers need to evaluate their position and how they can contribute to the new landscape.

The current pace of change is demanding more visibility, transparency and innovation from companies old and new. Making it through the gap between systems and approaches breaking down and new ones being created is the goal, said Nancy Giordano, CEO of Play Big, a company that helps forward-looking organizations transform, at The Channel Company’s NexGen 2018 Conference and Expo Monday.

The world is in a state of ambiguity where nothing is permanent, she said. But the good news is that solution providers can manage this constant state of flux.

“It’s easy to assume this isn’t happening,” said Giordano. “You don’t have to say yes to everything, you just have to be curious.”

The Future Nancy GiordanoSome traditional companies are seeing success by experimenting with new technologies. Lowe’s, for example, has implemented augmented reality and virtual reality technology to help customers envision home improvement projects, an undertaking that was considered risky at first but has been successful for the company, Giordano said.  “You don’t have to have advanced knowledge of new technology, you just need to be able to maneuver quickly,” she said. .”

Solution providers should ask themselves where they can invest, and who, potentially, they should be investing with, according to Giordano. Pizza Hut, for example, recently partnered with Toyota to build a self-driving vehicle that can cook and deliver pizzas. That’s because the company wasn’t allowed to have a driver in the same car as an oven, she explained.

Diversity of thinking is also critical for any company looking to shift its mind-set. The more backgrounds, ages and genders a company has means more productivity and success, she said.

“Companies that have a more diverse board have 15 percent more growth,” Giordano said.

Lastly, the case for curiosity has never been as strong, Giordano said.

“There’s no longer a rulebook that tells us what to do,” she said. “The future requires ‘leadering’ versus leadership to really tackle the big shifts happening around us.”


Nancy Giordano is a strategic futurist and popular business speaker with a drive to help enterprise organizations and visionary leaders transform to meet the escalating expectations ahead.